Case Study - Modern SaaS Website

Overview

A B2B SaaS startup needed a modern, conversion-focused website. They had existing branding but needed a complete redesign to improve lead generation and reflect their new direction.

The Challenge

Low conversion rates: Previous site had only 0.8% lead capture rate
Poor mobile: 60% traffic was mobile, but conversion was 0.2%
Unclear value: Visitors didn''t understand the product quickly
Outdated design: Site felt dated and unprofessional
No trust signals: Missing testimonials and social proof

Our Solution

Strategy & Approach

We conducted stakeholder interviews and user research to inform our design:

Redesigned hero with clear value proposition
Created interactive product demo section
Built comprehensive pricing page
Added testimonials & case studies
Optimized for mobile-first
Integrated live chat
Implemented SEO best practices

Results

45%

Lead conversion increase (0.8% 3.6%)

120%

Mobile conversion improvement (0.2% 2.4%)

200K+

Organic impressions in 3 months

150+

Monthly qualified leads (vs 25 before)

"FrameForgeStudios completely transformed our web presence. The new site is beautiful, fast, and actually converts. Within 3 months we increased leads by 400%."

Sarah Chen, Founder & CEO

Process

1

Discovery & Strategy

Stakeholder interviews and competitive analysis.

2

Wireframing & Planning

Detailed wireframes and information architecture.

3

Design & Prototyping

High-fidelity designs and interactive prototypes.

4

Development & Testing

Responsive development and accessibility audits.

5

Deployment & Monitoring

Zero-downtime deployment with analytics setup.

6

Post-Launch Support

30-day support with optimizations based on data.

Technology Stack

Frontend

HTML5, CSS3, Vanilla JavaScript

Hosting

Netlify for fast CDN and auto-deployments

CMS

Decap CMS for content management

Analytics

Google Analytics with custom tracking

Forms

Netlify Forms + Intercom

Performance

Image optimization, caching, minification

Key Learnings

Mobile-first wins: 60% traffic was mobile, so mobile experience was critical
Clear value prop: One clear headline changed conversion significantly
Social proof matters: Testimonials increased trust and conversion
Performance = conversion: Every 100ms improvement increased conversion ~2%
Continuous optimization: A/B testing and refinement drove the 45% improvement